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Trout Is All

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Three Swedish snowboarders trade in their shred sticks for flyrods

In terms of connecting with the rhythms of nature, there may be no greater pastime than fly-fishing. Add camping to the equation, and you have the perfect environmental experience. "Trout Is All" from Rolf Nylinder of Frontside Fly captures both activities in beautiful fashion. Shot on a summer sojourn to the upper Vindel River in the backcountry of northern Sweden, the clip features a couple of......read more

Adrian Grenier for Oceana

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SHFT co-founder swims with endangered bluefin tuna.

Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more

Alaska

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Christopher Baker documents life in the Copper River watershed.

Photographer Christopher Baker traveled to Cordova, Alaska to provide this glimpse of the salmon fishery that drives the local economy. The Copper River ecosystem, "one of the last pure watersheds in North America," is threatened by overfishing, so the state of Alaska and various agencies are working to ensure a sustainable fishery for future generations....read more

Why The Ocean?

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Help save our troubled seas with One World One Ocean

Across the world, oceanic ecosystems are in peril. Overfishing, pollution, and climate change are have pushed oceans worldwide to the precipice of disaster. One Ocean One World, an effort launched last October by Greg MacGillivray of MacGillivray Freeman Films, is urging people to act to save our troubled seas. "The ocean is our planet's life support system, yet in my travels and at......read more

The Story of Sushi

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Meticulously crafted animation warns of the dangers of the fish industry

Created on behalf of Portland, Oregon's Bamboo Sushi, "The Story of Sushi" delves deep into the worrisome state of the sushi industry. In four short minutes, the clip provides a thorough primer on issues of sustainability and overfishing. It's pretty depressing, to be honest, but that's the reality of our obsession with raw fish. What's really impressive about it is the handcrafted......read more

By the Lake, Tasmania

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A beautiful video portrait of a quiet, simple existence in Tasmania

Australian creative house Betty Wants In blew our minds a while back with  Experience Zero Gravity, a super slow-mo, adrenalin-fueled look at crazy fools basejumping off of cliffs. Now the team has blessed us with a new clip, this time from the opposite end of the vibe spectrum. By the Lake, Tasmania is a lovely portrait of a man named Phipps, who lives the simple life on a lake in central......read more

Skating the Sierras

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Backcountry skateboarding is a thing now

Brandon Rein and his buddies added a new dimension to their backcountry excursion to the mountains south of Lake Tahoe. Along with the customary fly rods, bed rolls and tents, the crew brought their shred sticks in search of "that super old skatepark deep in the Sierras.” Miles from any actual pavement or civilization, they discovered a sweet little skate spot in the form of a smooth......read more

Bureo Skateboards: Nets to Decks

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Sustainable startup makes skateboards from old fishing nets

Bureo, the recycled skateboard startup that recently landed an investment from Patagonia, has shared this short clip, "Nets to Decks," outlining their approach to sustainable manufacturing. The company designs and makes skateboards in Chile through an initiative they launched called "Net Positiva" -- Chile's first-ever nationwide fishnet collection and recycling program. The system provides......read more

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