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Prius 10th Anniversary

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SHFT co-hosts the Toyota hybrid's birthday at an epic event in Malibu. M. Ward performs while Shepard Fairey prepares his DJ set during magic hour.

Oh, how the years go by. Toyota's iconic Prius hybrid celebrated its 10th anniversary last weekend in the Malibu hills. The bash took place in a stunning, sun-drenched setting at the Wright Way Organic Resource Center (founded by sustainable architect Eric Lloyd Wright, who learned the trade from his famous grandfather) overlooking Santa Monica Bay. The eight-hour affair was produced by......read more

SHFT Sampler 11-19-10

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Weekly links: The Philadelphia Eagles get clean and SHFT pops up in NYC with Wired.

Oh snap, SHFT is popping up again this week, this time with the cool nerds at Wired. The space opens today, at 692 Broadway in NoHo. The SHFT selection looks a lot like this. The Philadelphia Eagles expect to save $60 million on energy costs by retrofitting their their stadium with wind turbines and solar panels. They should consider attaching turbines to Michael Vick's heels. This......read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

MNN: SHFT/Wired Pop Up Store

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Peter and Adrian share their favorite gift greens to give this holiday season.

Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but......read more

Forbes: SHFT celebrates Toyota Prius' 10th Anniversary

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SHFT celebrates Toyota Prius community's commitment to sustainability at their 10th Anniversary in Malibu, CA.

SHFT.com(www.shft.com) will help curate art, music and sustainable design products to be incorporated into the event. Co-founder Peter Glatzer will speak to the various ways in which the idea of sustainability has impacted our culture in the areas of art, music, new media, product design, architecture and food, as well as produce the gadget lab withWIREDmagazine. SHFT.com is a new media platform,......read more

A Brief History of Pretty Much Everything

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Inventive furniture pieces crafted from highly sustainable material.

Epic stop-motion animation in pen and crayon, created by 17-year-old Jamie Bell, sums up the history of the universe as we know it....read more

SHFT @ Wired: Pop-Up 2010

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SHFT products are featured at the 2010 Wired.com store.

SHFT has curated the green section of Wired magazine's pop up stores for a few years running. Finding sustainably designed products, gadgets and items and contextualizing them within the Wired shop led in many ways to SHFT's own SHOP section. It's what first got Peter and Adrian, SHFT's founders, excited about the bergeoning green sector and inspired everyone at SHFT to......read more

Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

From the Farmbox

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Pics and notes from our NYC event with Wired.

So, I’m from Louisiana. And though I can’t be certain, I’m fairly sure that we Louisianians, categorically, are not known for eating a lot of beets. The same cannot be said for Russians, for whom beets……   Damn. I was about to say “are like potatoes to us." But that ain’t quite right. Russians heart their potatoes rather......read more

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