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Prius 10th Anniversary

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SHFT co-hosts the Toyota hybrid's birthday at an epic event in Malibu. M. Ward performs while Shepard Fairey prepares his DJ set during magic hour.

Oh, how the years go by. Toyota's iconic Prius hybrid celebrated its 10th anniversary last weekend in the Malibu hills. The bash took place in a stunning, sun-drenched setting at the Wright Way Organic Resource Center (founded by sustainable architect Eric Lloyd Wright, who learned the trade from his famous grandfather) overlooking Santa Monica Bay. The eight-hour affair was produced by......read more

SHFT Sampler 11-19-10

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Weekly links: The Philadelphia Eagles get clean and SHFT pops up in NYC with Wired.

Oh snap, SHFT is popping up again this week, this time with the cool nerds at Wired. The space opens today, at 692 Broadway in NoHo. The SHFT selection looks a lot like this. The Philadelphia Eagles expect to save $60 million on energy costs by retrofitting their their stadium with wind turbines and solar panels. They should consider attaching turbines to Michael Vick's heels. This......read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

From the Farmbox

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Pics and notes from our NYC event with Wired.

So, I’m from Louisiana. And though I can’t be certain, I’m fairly sure that we Louisianians, categorically, are not known for eating a lot of beets. The same cannot be said for Russians, for whom beets……   Damn. I was about to say “are like potatoes to us." But that ain’t quite right. Russians heart their potatoes rather......read more

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