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New Thinking

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Handdrawn animated short reconsiders climate change.

When not producing hard-hitting journalism from the front lines of COP15 (yaawwwn), or suing the pants off the other WWF (pardon me, WWE), the World Wildlife Fund occasionally drops a great little animated video, like this one here. ...read more

Save The Gorilla

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Animation by Ingo Walde

Sometimes a simple short animated piece can deliver a message so succinctly. There is a whole category of human behavior that, in earlier times,was not a threat to our planet or to particular species. Gorillas are some of the most powerful,striking animals, and they are also one of the most threatened species on the planet. Learn more. "WWF Year of the Gorilla" video is a project of......read more

Lights Off For Earth Hour

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Global eco-mobilization event takes place this Saturday, March 27th at 8:30 p.m. local time.

On Saturday night, hundreds of millions of people around the world will shut off their lights in a global call to action on climate change. Since its beginnings in Australia three years ago, Earth Hour has gone global, with thousands of communities and nearly a billion people taking part. Organized by the World Wildlife Fund, the Earth Hour event has been criticized for not effectively......read more

Space Chimp

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In new WWF spot, a space-traveling chimp returns to an earth laid to waste.

In this vid created by ad agency Leo Burnett for the World Wildlife Fund, an astro-chimp returns to his home planet after 65 years in space, only to discover a post-apocalyptic wasteland. Seemingly inspired by Planet of the Apes, the video is soundtracked by Aussie singer-songwriter Ben Lee. For more, check out the behind-the-scenes vid here. ...read more

WWF's Sustainable Rattan Project

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Program showcases eco-minded rattan design

Natural, fast-growing rattan is enjoying a sort of renaissance in the design world. Unfortunately, conventional rattan harvesting practices tends to harm tropical forests where it grows. Enter WWF's Sustainable Rattan Project, an EU-funded program for sustainable production and processing of rattan in the Mekong region of Southeast Asia.  "Forests with such a wide variety of flora and......read more

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