In an outdoor gear market dominated by performance products, Poler Stuff brings some welcome mellowness and fun to the game. The Portland, OR company offers good-looking, well-priced gear to regular folk who like having fun on road trips and the outdoors. The dual purpose Camera Cooler is a good example of Poler's creative approach to product design. With its padded dividers in place, the unit functions as a proper bag for your DSLR, lens, and other small accessories (including iPhone and iPad). Then, when it's party time, remove the dividers, throw in a freezer pack along with some beers, and you're ready to roll.