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Alter Eco: Arbor Skateboards

  • Santa Monica skate company brings sustainability to the streets

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    A tuned-in skate shop owner in Santa Monica boils down the basic tenets of the SHFT philosophy - that we need to bring sustainability to culturally relevant places. And that today's youth will gravitate towards green living when it's presented to them in the context of what they do in their every day lives. We think he's right, and Arbor Skateboards nails it on both counts.


    Alter Eco: Vogue Fashion Shoot

  • Model and activist Angela Lindvall takes on a sustainable fashion shoot.
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  • Soul Poles

  • Eco-friendly bamboo ski and trekking poles made by hand in Park City, Utah
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  • Wind-Powered Mine Detonator Gets Kickstarted

  • Low-tech, high-design 'Mine Kafon' works like minesweeping tumbleweed
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