Alter Eco: Arbor Skateboards

A tuned-in skate shop owner in Santa Monica boils down the basic tenets of the SHFT philosophy – that we need to bring sustainability to culturally relevant places. And that today’s youth will gravitate towards green living when it’s presented to them in the context of what they do in their every day lives. We think he’s right, and Arbor Skateboards nails it on both counts.