Jake Bugg been compared to Bob Dylan a lot. But this track and it's brilliant video takes this comparison to a new place. Director, Bob Harlow brilliantly and cooly captures the vibe of Bugg's lyrics as he winks through his (and Bugg's) acerbic look at the beast we all feed.
Dir: Bob Harlow
Producer: Denna Cartamkhoob
DP: Jackson Hunt
1st AD: Mike Dix
Line Producer: Danielle White
Editor: Dan Sherwen @ Final Cut
Grade: Simon Bourne @ Framestore