E-readers are handy, but can a Kindle do this? At Type Books in Toronto, the books come to life after hours, dancing in choreographed stop-motion to spread a positive message about the printed word. "The Joy of Books," created by Toronto ad man Sean Ohlenkamp, his wife, Lisa Blonder Ohlenkamp, and 20 volunteers, has set the internet ablaze, with two million plus views to date. If, like us, you're late to the party, be sure to check it out.
Asked by books blog Quill & Quire the motivation behind the vid, Ohlenkamp said, "Really just doing something fun, interesting, and positive, and doing something that’s both creative for my own sake and for a cause that I stand behind: reading and literacy."